April 15, 2024
Maximising Property Value in 2024: Tips for Sellers

In the anticipated dynamic 2024 property market, sellers will seek effective ways to enhance the value of their homes. Harcourts South Africa, a leader in real estate services, provides strategic advice for sellers looking to maximise their property’s potential.

Richard Gray, CEO of Harcourts South Africa, shares expert tips on home improvements, staging, and marketing strategies. “In today’s market, it’s not just about selling a property, it’s about presenting it in a way that maximises its value. Our goal is to help sellers achieve the best possible return on their investment,” says Gray.

Effective Home Improvements

Gray emphasises the importance of targeted home improvements. “Simple upgrades like repainting, modernising fixtures, and enhancing curb appeal can significantly boost a property’s value. It’s about making smart, cost-effective changes that appeal to buyers,” he advises.

Staging Techniques for a Quick Sale

Staging plays a crucial role in attracting buyers. “Staging is about creating an inviting space that buyers can envision themselves in. Well-staged homes often sell faster and at higher prices,” Gray notes. “Focus on decluttering, neutral decor, and highlighting the property’s best features.”

Market Strategies for 2024

Understanding the current market is key to effective selling.

“In 2024, we’re seeing diverse buyer preferences. Tailoring your selling strategy to target the right audience is vital. This includes professional photography, virtual tours, and a strong online presence,” Gray explains.


With Harcourts South Africa’s guidance, sellers can navigate the 2024 market with confidence. “Our expertise in market trends, coupled with personalised selling strategies, positions our clients for success. We’re here to ensure that sellers not only reach the market but stand out in it,” concludes Gray.

Presented by:
David Steynberg
Property Funnels PR