April 15, 2024

Wild Bill’s Craft Beverage Co. Celebrates Retail Growth and Unveils Expansion Plans for 2024

Millington, NJ — December 22, 2023 (USANews.com) — Wild Bill’s Craft Beverage Co., a distinguished leader in the craft soda industry, is celebrating a year of remarkable retail growth in 2023 and is poised for an exciting year ahead with ambitious expansion plans for 2024.

In 2023, Wild Bill’s successfully launched its products in several key retailers across diverse regions. This includes ShopRite, Kings, and Balducci’s in New Jersey, Central Market and United Supermarkets in Texas, The Fresh Market across the mid-Atlantic, Associated Food Stores in the Utah/Intermountain region, and Hugo’s in the Midwest. The company also made a significant impact on thousands of independent small businesses across the USA through Faire.com, consistently ranking as a top 10 beverage and holding the title of the #1 soda on the platform.

Looking to 2024, Wild Bill’s plans to expand its footprint with existing retail customers and forge new partnerships with regional and national chains. These efforts will focus on markets where the company has been a staple in events and direct-to-customer sales for over 20 years.

Wild Bill’s will also continue its strong presence in the live event circuit, participating in over 400 events across 40+ states and Canada. This core aspect of the business, encompassing fairs, festivals, and comic/anime/gaming conventions, has been a cornerstone of Wild Bill’s for over two decades and remains a vital part of its identity and growth strategy.

In reflecting on the unique approach of Wild Bill’s live event business, their Chief Growth Officer, Michael Russo, commented, “For over two decades, we’ve been on a non-stop, nationwide marketing campaign, reaching an array of diverse audiences. I firmly believe there’s no other consumer goods team that matches Wild Bill’s direct engagement at and sheer volume of live events. Annually, we’re present at over 400 events, ranging from Comic Con to rodeos, air shows on military bases, and quaint county fairs in places like Oregon and North Dakota, to renowned state fairs including Ohio. This expansive presence is not just about numbers; it’s a reflection of our brand’s adaptability and widespread appeal. Wild Bill’s isn’t just a product; it’s an experience that resonates with people from all walks of life.”

In addition to retail expansion and a robust event schedule, Wild Bill’s will showcase its products at various industry trade shows throughout 2024. These include the Fancy Food Show Winter in Las Vegas, KeHE Summer Show in Salt Lake City, CHEXPO in Rhode Island, Associated Food Stores FoodShow in Salt Lake City, Fancy Food Show Summer in NYC, and The International Restaurant & Foodservice Show of NY. These trade shows have been instrumental in the company’s growth and will continue to be a key strategy in the coming year.

Moreover, Wild Bill’s is gearing up for an exciting expansion in 2024 with the introduction of new product lines, including limited edition and seasonal-inspired flavors. These upcoming additions, set to debut in March 2024, are part of the company’s commitment to delivering the most indulgent and nostalgic flavors imaginable. In line with this commitment, Wild Bill’s continues to use pure cane sugar and is dedicated to cleaning up its ingredient label. This includes the removal of artificial colors and flavors wherever possible, without compromising the beloved taste that customers have come to expect.

These new flavors are meticulously crafted to appeal to the diverse palates of Wild Bill’s loyal customer base and are poised to attract new enthusiasts. Each offering is a testament to the brand’s dedication to quality, innovation, and an unmatched flavor experience.

With its solidified market position and plans for continued expansion and innovation, Wild Bill’s Craft Beverage Co. is set for another successful year in the craft soda industry. Stay tuned for more exciting updates from Wild Bill’s as it continues to captivate soda lovers nationwide.

Find an event near you by visiting our event calendar: https://drinkwildbills.com/pages/events

Curious about the Wild Bill’s event experience? Check out our brand video to get a taste of the excitement:


For media inquiries, please contact:
Michael Russo
Chief Growth Officer
Wild Bill’s Craft Beverage Co.
[email protected]

About Wild Bill’s Craft Beverage Co.: Wild Bill’s is a premium, non-alcoholic craft beverage company. For over 20 years, Wild Bill’s has traveled the country with their Wild West themed pop-up retail activations, serving pure cane sugar soda to over one million customers at fairs, festivals and conventions. Today, Wild Bill’s unique and nostalgic flavors can be purchased directly from DrinkWildBills.com, Amazon, local retailers, and at hundreds of events annually. As a veteran-owned and operated business, Wild Bill’s is focused on helping our nation’s heroes make the transition from the military into successful civilian careers by supporting veteran non-profit organizations and creating meaningful employment opportunities.