Build-A-Bear shuts down lines amid ‘Pay Your Age’ day chaos

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Build-A-Bear line in West County Mall (KMOV)Build-A-Bear line in West County Mall (KMOV)

ST. LOUIS (KMOV/Meredith) — Build-A-Bear Workshop said they are turning down additional customers at their United States and Canada stores as crowds swarmed their stores for ‘Pay Your Age’ day.

The company said via a Facebook post that “due to crowds and safety concerns…we have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.”

Crowds formed at all St. Louis area locations. A News 4 photographer estimated more than one thousand people in line at the West County Mall and a similar size crowd formed at the Galleria, as some people said they have been waiting for multiple hours.

The company said earlier this week that for one-day only the age of a guest will determine how much their furry friend will cost.

Build-A-Bear issued the following statement regarding the event: 

The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority. The crowds have greatly exceeded our expectations and, per local authorities, U.S. stores cannot accept any additional Guests for this event and are limiting lines due to extreme crowds and safety concerns. We understand our affected Guests may be disappointed, and we are working to address the situation. We will reach out directly to our valued Guests as soon as possible.

Build-A-Bear also tweeted about the safety concerns of the event.

Per local authorities, we cannot accept additional Guests at our locations due to crowd safety concerns. We have closed lines in our stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.

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